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Where Music Meets Culture

PUREPLAY isn’t just about music — it’s about the lifestyle, culture, and experiences that come with it.

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Where Music Meets Culture

PUREPLAY isn’t just about music — it’s about the lifestyle, culture, and experiences that come with it.

Learn More

Jordan's Recent Dream

A Castellano Butcher's Metal String

I am playing a classical guitar with five nylon strings and one metal string in a Barcelona cafe around 1999. A butcher from next door requests the nickel-plated sixth string to tie meat for smoking. I break the string to give to the butcher.

I continue to play the five softer strings with no intention of adding a sixth metal string for the remainder of the residency.

After I woke up, I realized the paella wouldn't have tasted perfect if all of the classical guitar strings were nylon.

Our Services

Music Production

Film Production & Photography

Partner with Jordan to produce your album and music videos to get ready for merchandise and distribution.

View the studio set-up at The Hideaway

Film Production & Photography

We do not produce video. We make music films! Tired of not getting the aesthetic you want, we go into the marketplace to align producers, directors and a small crew for your music film shoot.

View Michael Haug's Studio for Photography

Where Music Meets Culture

Where Music Meets Culture

The Tubes

Nostalgia at play

Gold in the backyard

Jordan's Recent Dream

A Castellano Butcher's Metal String

Our Services

Music Production

Film Production & Photography

Film Production & Photography

Film Production & Photography

Film Production & Photography

Film Production & Photography

Take the First Step